Cassandra Rodgers 45.A Radio Advertising. There are many different purposes to commercial radio. Fundamentally, gaining revenue is the primary purpose of commercial radio, which is done in many different ways. For example, advertising, selling newscasts i.e. BBC News sells their newscast to kiss or capital, which they play every 30 minutes. Additionally, commercial radio gains profit via user involvement; for example, radio stations host events, competitions that involve audiences texting, tweeting and calling in. There are three main regulators who concern themselves with commercial radio, they are: OFCOM, ASA and Radio Centre. I n this report, I will be analysing two contrasting radio advertisements and depicting their styles, structure and purpose's. My first radio advertisement I will be looking at is produced by Think, it was released 5th February. It is called Leisure Drivers. The message of this advertisement focuses on the subject of driving whilst being o
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