harrys hwk




what I've learnt   

introduction

I am going to write about what I’ve learnt and I will be giving evidence.  
The Ten Media Sectors  
1   Film (Moving images) 
2   TV 
3   Radio (Audio) 
4   Interactive Media (Website) 
5   Publication (Publishing) 
6   Press (Magazines) 
7   Gaming (video games) 
8   Marketing (Adverts) 
9   Animation 
     Photo-imagine 
GENRE 
Genre is French for type. There are 5 different types of genres, which are Cross-over genre, which is when a movie contains more than one genre, e.g. Wonder Woman contains action, romance and fantasy. Which is the same as Hybrid genre.  
Intertextuality–Intertextuality is an audio or a visual that an audience expects in a particular genre, like for example in a romantic film you expect to see flowers and classical music, e.g. a violin, piano and so on. intertextuality is also when a film uses products that are already made, e.g. the big bang theory, the main actors watch StarWars and wear Marvel and DC clothes, this also helps people by their products. 
Post Modernism is also one, post modernism is when you take bits of other ideas/things that already exist to create something new.  
Sub-Genre  
Sub genres are genres that come under a genre for example the main genre would be thriller and the sub-genre would be Zombies. 
The two types of interviews 

The first type of interview is called structured. This means formal, well presented and prepared.  Most interviews are like this.  
The second type is called Unstructured. This means informal and is more like a conversation. 
Two different types of research and data research   

Quantitative - facts and figures and open and closed questions (yes and no questions) and uses numbers. E.g. Are you okay? Yes or no?  

Qualitative - views and opinions, for example interviews. 

Primary research – Also known as first hand, e.g. focus groups, interviews and questionnaires. 
Secondary research – Also known as Established, e.g. Websites, books, Articles and surveys  
I’ve also learnt about Primary audience and Secondary audience. E.g. Lion King was an animation film made for families and children, the primary audience of lion king would be the children that are watching and the secondary audience would be the parents watching it with their children. 
Music Videos 
Music videos where made to give their audiences gratification also known as audience pleasure. Music videos give gratification by creating escapism for their audience, using ideology by the fashion and style, which connects to branded fashion (fashion placement) like Nike and Adidas. Which also helps the company sell their products cause the people watching the music videos will be influenced to buy them because they might be into the same fashion or really into the artist wearing them. Innovative, (new things that no one has seen before) 
 Purposes of music videos is to give visual representation and to promote bands, to promote artists.  
 Music videos and music in general that are pop, rap, drill and so on are made for working class people because they are more into that type of music. The people who make the music or produce the music are middle classed because that have lots of money. Music such as rap and pop are made for working classed people because working classed people need a repetitive beats and rhythm to enjoy it. Like for example choruses. Whereas the elite classed people listen to classical music which is not repetitive. 
Media representation is to do with how the media presents meaning about life/ the world and then they re-present it in an easier way for people to understand it and make sense of it. 
Stereotypes 
Stereotyping is an important concept in terms of representation. 
Stereotypes are assumptions that are held about a social group  
There are two different types of stereotypes in media and they are called Negative and Positive stereotypes. Not all stereotypes are about people. It can be about places and animals.    
Positive Stereotypes examples – all Indians are good are cricket, Black people are good at spots, Paris is the city of love, which indicates that paris is a place where people fall in love.  Negative Stereotypes examples – most criminals are black, all serial killers are Muslims.  

_____________________________________________________________________
Semiotics 

 Who are the two linguistic philosophers that semiotics is developed from?

The two Linguistic philosophers that semeiotics is developed from are De Saussure and pierce

  2. Which French ‘Structuralist’ recently developed this media concept?
  3. The two methods

The French Structuralist that recently developed this media concept is called 
Roland Barthes, which was developed in the 1960s.

  1. Describing the TEXT is called The starting point

  1. Myths and associations with the TEXT is called  Connotations

  1. What quest is at the heart of the semiotic approach?



  2. Identify the factor that is given for readings of a media texts that determines the variety of meanings it can give?

  4. What word is given for OPEN TEXTS ?

  6. The word given for open texts is called Polysemic 


  1.  Popular and mass culture e.g. mass media texts are known as closed texts.

  3. _________ where words, captions or logos are used to direct a reader towards a particular meaning.


  6. __________ is when a text prefers one particular meaning.  These can be a result of media producers agendas and assumptions.
  7. Define Stuart Hall’s THREE main types of audience decoding.


  1. DOMINANT- When the reader accepts the full preferred reading by the text.

  3. NEGOTIATED-  Negotiated is where the content of the message is adapted to fit

  1. OPPOSITIONAL -

  1. How media texts speak to an audience is known as _____  _________
  1. Describe how this is applied to FILMS and TELEVISION

  1. Define what the MALE GAZE is ?


  1. What is Semiotics?



  2. How could you apply this to a MUSIC VIDEO ?
  


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