Purposes Of Commercial Radio
Cassandra Rodgers Btec Media level 3, unit 45 commercial radio Fay Stowe Introduction In this essay I will be talking about three different purposes of commercial radio and I will be giving examples. 1. One of the main reasons of radio commercials is to make money for other radio stations, " Commercial radio stations, as the name suggests, are funded by the sale of advertising" (2015) Another purpose is to attract a target audience. The advertise curtain radio commercials which are targeted at their audience like for example they would advertise Nike on the radio or new pop songs to attract teenagers and people that love Nike or pop songs. Another good example would be a radio channel that advertises spots, which would attract people that have a deep love for sponsor would like to know the winners of a curtain game. By radios advertising it also makes their target audiences go out and buy the products that are being advertised and to also let th...