Semiotics
Who are the two linguistic philosophers that semiotics is developed from? The two Linguistic philosophers that semeiotics is developed from are De Saussure and pierce Which French ‘Structuralist’ recently developed this media concept? The two methods The French Structuralist that recently developed this media concept is called Roland Barthes, which was developed in the 1960s. Describing the TEXT is called The starting point Myths and associations with the TEXT is called Connotations What quest is at the heart of the semiotic approach? Identify the factor that is given for readings of a media texts that determines the variety of meanings it can give? What word is given for OPEN TEXTS ? The word given for open texts is called Polysemic Popular and mass culture e.g. mass media texts are known as closed texts. _________ where words, captions or logos are used to direct a reader towards a particular meaning. __________ is